For example:
|
 |
Motorola
used the e.CD card in a direct mail campaign to promote
its new super-fast "Motorola io" cable modems;
it then linked perspective buyers directly into the www.motorola.com/io
web site. Their response rate for this promotion was nearly
10%!
|
 |
Pepsi
used the e.CD Ticket inserted into Pepsi 12 packs to promote a special racing
event; the e.CD Ticket highlighted a virtual lap around the race track (as
if you were in the driver's seat), announced a sweepstakes to win free admission
to the race, plus the e.CD Ticket could be used for free Pepsi at the race.
. |
 |
ApartmentGuide.Com
used the e.CD card in a direct mail campaign to promote
its national advertising capabilities and show a virtual
tour of an apartment complex; it then linked perspective
buyers directly into the apartmentguide.com web site.
|
 |
American Express used the e.CD card to promote its
new "Blue Card"; In addition, Blue Concerts.Com
co-sponsored this e.CD card to promote its Blue web site
and sell concert tickets.
|
 |
Computer
Associates used the e.CD card to promote its new "BizWorks"
e-Business product offering; they are now in the process
of using the e.CD card for another product rollout.
|